Facebook Inc., after eclipsing MySpace in global users last year, now leads its social-networking rival in the U.S. as well, according to research firm ComScore Inc.
The Palo Alto, Calif., company had 70.28 million U.S. users last month, topping MySpace’s 70.26 million, ComScore said. Facebook’s users almost doubled from a year earlier, while MySpace lost 5%.
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Facebook, which became the top global social-networking site a year ago, had 307.1 million users worldwide in April, the Reston, Va., research firm said.
MySpace, owned by Rupert Murdoch’s New York-based News Corp., ranked second with 126.9 million. April is the latest month for which worldwide numbers are available.
Facebook has grown by reaching out beyond its original base of college students, attracting people of all ages and backgrounds, such as retirees and young parents.
In total, U.S. social-networking users increased 12% in May, while overall Internet users grew 2%, according to ComScore.
Twitter Inc., based in San Francisco, was the third-biggest U.S. social-networking site. It had 17.6 million users, an increase of more than 2,700% from the year-earlier period.
Separately, Facebook said 5.75 million people registered user names in the two days after the company began allowing its members to claim a personalized Internet address. It began accepting registrations at midnight Eastern time Saturday on a first-come, first-served basis.
Within 15 minutes, more than 500,000 user names had been assigned, said Facebook spokesman Larry Yu, adding that more than 3 million registered in the first 12 hours. And although traffic to the site was higher than usual, the feature’s introduction went smoothly, Yu said.
Facebook said personalized addresses would allow its users to direct friends to a simplified Web address. The change also makes it easier to find Facebook members through search engines, such as Google Inc., the company said.
In a personnel move, Yu said Facebook hired Greg Badros from Google to head engineering.
As Google’s senior director of engineering, Badros was responsible from 2004 to 2007 for the technology behind the company’s AdSense platform, which lets third-party sites show ads sold by Google, according to Badros’ website.
