Manchester United chief executive David Gill has revealed that the Red Devils have sold fewer season tickets than expected so far this summer. The club have also taken the surprising step of placing 4,000 season tickets on general sale, according to a report from The Daily Telegraph, as they look to reach last sumer’s figure of 54,000 sales. United fans had been urged to boycott season tickets by the ‘Green and Gold’ protest campaign that was highly visible around Old Trafford last season. Although the campaign has enjoyed little obvious success in shifting owners the Glazer family from Old Trafford, Gill admits that season ticket sales are not what they could be. “I’ll be clear on that. Last year our target was 54,000 season tickets, we’ve sold 51,800, which is pretty good in the current climate,” Gill told reporters. “We’ve sold more season tickets than the capacity of most Premier League grounds. Our executive seat sales are on track as compared with last year in a different market.” The figures for executive seat sales are unknown, but the Telegraph reports that sales hit 7,500 last season. Gill insists that the slight decline in season ticket sales is nothing to be concerned about, although he admits that complacency must be avoided. “I think the bare facts are that the club is in good financial shape. The ticket sales have held up,” he stated. “We sold out for Newcastle United and West Ham United but we are not complacent and we’ve got to keep working to make sure that we fill the ground for every game and we’ll do that by playing great football, attractive football, exciting football that brings fans in.
Ads
